BALMUDA PHONE screen is about 4.9 inches.Two colors, black and white
What are the basic specifications?
BALMUDA PHONE will be released as the first BALMUDA TECHNOLOGIES brand, which handles products and services in the IT field, officially announced by Balmuda on the same day.The online store will start accepting reservations on November 17.
Below, let's review the basic specifications (some, excerpt from SoftBank website).About 4 displays.9 inch full HD (1,920 x 1,080 dots), the body size is about 69 x 123 x 13.7mm, weighs about 138g.It is a feeling of size that fits in the palm of your hand.The color variations are developed in two colors, black and white.
The power button is on the back and integrates the fingerprint sensor.The main camera on the back is about 48 million pixels, and the sub camera on the upper right of the display is effective about 8 million pixels.Despite this body size, it supports wireless charging and Osaifu -Keitai (FeliCa), supporting waterproof (IPX4) and dustproof (IP4X).The processor is octa core (2).3GHz + 2.2GHz + 1.8GHz) Quarcom Snapdragon 765, storage is 128GB and memory is 6GB.
The OS is Android 11, Wi-Fi is IEEE802.11ax/AC/A/B/G/N, Bluetooth 5.2.It does not support external media such as microSD.The battery capacity is 2,500mAh, the continuous call time is about 1,170 minutes for 4G LTE, and the continuous standby time is about 260 hours.The compatible bands of SoftBank handling models are as follows (excerpt between 5G and LTE).
Also, on the Balmuda website, it is described as follows (excerpt between 5G and LTE).
Focus on apps
One of the features is that the original app is pre -installed (not deployed in the Google Play Store) that can only be used with Balmuda Phone.According to President Terao, "Are we not looking too much on the smartphone screen? Life is not to look at the smartphone screen. We designed a basic app so that the time to touch the smartphone is shortened."
The scheduler app allows the display range to expand and contract from one day to one year with a pinch -in pinch -out.It is a style that displays the date on the vertical axis and the time zone on the horizontal axis.In the memo app, you can perform operations such as making it easier to manage with any color and moving a place.
Food mode is strength for camera apps.It seems that Balmuda has accumulated the know -how of "how to change the parameters and can take a delicious dish" is packed.
The calculator application is a specification that allows you to switch between a three -digit comma display, a 4 -digit "100 million" and "thousand".You can also calculate foreign exchange at the current rate, such as dollars, euros, and yuan, such as the dollar.
The home screen is a device that users can customize backgrounds, personal stripes, and signature.If you trace the two stripes in the background, the apps that are often used will start -a shortcut.
What was told at the recital
In the first half of the presentation, President Terao introduced the episode of Balmuda's management."BALMUDA THE TOASTER (released in 2015)" is one of the main products, and the latest coffee maker "BALMUDA THE BREW" has been sold, and then "I can finally do it recently.It has become, "and continue as follows.
"I wanted to make a personal computer before the company was founded. The computer is now a palm -sized smartphone. The current smartphone is uniform, and the iPhone and Android look almost the same, and I feel another stress.The size is getting bigger year by year. People are talking about a large board on their ears and staring at the screen as if they were taken. The smartphone we worked on is completely different.. Balmuda Phone is a smartphone where you can experience a better experience. "(President Terao)
We emphasized the desire to solve the dissatisfaction with smartphones in the world with a new product called Balmuda Phone.
He also shows philosophy, such as "People should be easy to hold because they touch their smartphones 50 to 100 times a day," "Natural design is good when you get tired and sit on the sofa and pick them up."It was shown that it was developed with a considerable commitment.
Isn't a small smartphone sold?
President Terao also responds to questions and answers.It is said that the plan, ideas, and design were basically done by themselves.He says that the schedule app, etc., was tips for developing from the experience of feeling troublesome for schedule management.
――A iPhone 13 mini is not sold much in the Japanese market.Isn't a small smartphone sold more than expected?
寺尾社長：私の周りではiPhone 13 miniを使っている人をよく見かけます。iPhone 13 miniだけでも、ほかのスマホメーカーのトップレベルか、もしくはそれを上回る数が出ているのではないでしょうか。アメリカでは売れていないという話も聞きますが、日本では使ってる人をよく見かけます。
The fact that small size iPhone 13 mini is not sold much is not sold compared to the iPhone 13, and the total number is different.We don't need to worry about it.I don't think it's just people who play games on big screens, not just people watching videos.This is just the right size, and the basic app is included.By these accumulation, I think that there is a chance to be interested in a certain number of people and have a chance to choose.
――What are the advantages and differentiation points for competitors?
寺尾社長：私たちが今回、このモバイル事業に参入した理由というのも、チャンスがあると思ったからです。iPhoneは、あまりにもスタンダードになりすぎてしまった。Appleは世界の巨人になりました。その結果、みんな同じような携帯電話しか使わなくなっています。いくらなんでもこの状態が長く続きすぎているので、皆さん変化が欲しくはないですか。iPhoneがスタンダードになったこと、むしろそこに弱点があるんじゃないかと思っています。
――The smartphone that differentiates with the app has not worked so well.
寺尾社長：私の知る限り、基本アプリを独自でひと通り準備するというのは、あまりされていないのではないでしょうか。日々の生活で使う基本アプリが、意外とスマートフォンの利用体験に結びつきます。我々がアプリの開発で心がけているのは、使っている時間を短くすること。例えば計算機。ほかのことを考える必要がなく、すべての機能をここに集約しました。やりたいことが一瞬で済むようにしています。
