He transferred with the track record of the Lenovo era, but could not get results in Xiaomi.The photo shows the "small rice 10 youth version" (from Xiaomi's website), which is said to have caused Tsune's stumbling
It has been revealed that a Chinese smartphone giant, a senior executive of small rice (Xiaomi), has left the company.On January 28, the company resigned from Tsune, who was the leader of the smartphone business product in the vice president of the group (equivalent to the vice president), and Tadashi Sogaku, who manages the entire smartphone business, will also work.HR was notified to the company.
In recent years, Xiaomi has been scouting several senior executives from outside the company one after another.Tsune was one of them, just two years ago, in early January 2020, transferred from a large computer giant (Lenovo), and became responsible for the smartphone product planning.
Lenovo's smartphone business has been sluggish for many years, but Tsune has been known for its reconsideration.In 2018, when he became the top of the smartphone business, he launched subconspers such as "ZUK" and "Z5", and introduced smartphones with high price performance ratio one after another.We succeeded in acquiring new users.
However, the career after transferring to Xiaomi was not going well.According to officials close to the company, the catch phrase posted by Tsune on SNS (social site) to advertise the performance of the new smartphone released in April 2020 has been criticized by Internet users as "it is a vulgarity."It was said that the damage that burned was great.
After that, Tsune, who was less noticeable, avoided the stage, and left Xiaomi without demonstrating its own leadership (such as the launch of a sub brand).
Rested rival Vivo and OPPO
Regarding Tsune's resignation, Xiaomi said, "This is the result of fully understanding and respecting the individual's wishes as a company. I am grateful for the contribution and struggle for Mr. Jo (to the company). This personnel affairs is everyday.It does not affect the work. "
However, in reality, Xiaomi's smartphone business is exposed to a large pressure.The company's smartphone sales were mainly online, but the company has rapidly expanded the actual store network since 2020 with the aim of expanding the share in the Chinese market.Nevertheless, the sales volume has not grown as expected.In addition, the high -end smartphone expansion strategy that has been promoted at the same time has not gained the support of the user.
本記事は「財新」の提供記事ですAccording to the data announced by the research company Canalis on January 28, the size of the Chinese smartphone market in 2021 on the basis of shipments was about 330 million units.Xiaomi's shipments have increased by 27 % to 50.5 million units, and they are not bad at first glance.
However, compared with market share, rival Vivo (Bibo) and OPPO (Oppo) gained 21 %, respectively, while Xiaomi was only 15 %, and the difference was obvious.
(Jin New Reporter: What a Shinten) * Delivery of the original text is January 29
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