The Chinese smartphone giant's small rice science technique (Xiaomi) and KDDI are new terminals "REDMI" with a terminal price of about 30,000 yen corresponding to the 5th generation (5g) mobile communication method.
The new terminal of small rice is 28,765 yen, which is the lowest class class on the 5G terminal sold by KDDI.Based on terminals sold by small rice in China, it has been added to Japan, such as "Osaifu -Keitai", which is waterproof and non -contact payment.
"I would like you to use it as an entry terminal that switches from 3G mobile phones and 4G smartphones to 5g," said KDDI Yusuke Kinoshita's Yusuke Kinoshita Production Division, which held a presentation on the 2nd.Stephen Wan, a small rice General Manager in charge of East Asian, was confident that "I think I can always succeed at Onest Pricing (honest price)."
The Board of Directors has determined that the profit margin of hardware such as smartphones does not exceed 5 %, and has increased its smartphone global market share at high performance and affordable prices.According to CANALYS (Canalis), a market research company headquartered in Singapore, small rice is 17 % in the world shipment of smartphones in April and June this year.The number of shipments increased by 83 % year -on -year, approaching Samsung Electronics, the largest market share.In China and other countries, camera performance has been gaining popularity and popular, with the world's highest -class high -end terminals.
In the Japanese market, where high -performance terminals are the largest in the United States, the high -performance terminal is the largest in the United States, as in Oppo, focus on middle classes with a price of 40,000 to 50,000 yen or 20,000 to 30,000 yen range.ing.However, at a conference on the 2nd, he said, "There is no high -end announcement today, but please expect it, suggesting a domestic introduction of high -performance terminals.
On the other hand, Chinese companies such as small rice have a unique concern.Political as well as the fact that Hui's smartphone has become unable to use various Google services in the app due to the influence of US sanctions, and that the drip of the Chinese dispatch app has been reduced by the Chinese government.It is not always the case that there is no problem with Chinese smartphone companies.According to the MM Research Director of Hideaki Yokota, "Small rice and Oppo have a high share of infrastructure such as base stations, unlike Huati, so there is no need to worry about sanctions from the United States. However, Chinese companies are in the authorities.He pointed out that the business environment would change depending on his intentions, so it must be said that it is opaque. "(Reo Otsubo)
