Xiaomi, which is gradually incorporating its own functions for the Japanese market, such as responding to Osaifu -Keitai, was a "Japanese -only model".The career of the tag is KDDI.Xiaomi announced "Redmi Note 10 JE" to be released by au and UQ Mobile on August 2.Although the price is 28,765 yen (including tax), it supports 5G.The aim of KDDI and Xiaomi is to promote 5G spread by introducing cost -effective terminals.
Redmi Note 10 JE is an entry model that uses Snapdragon 480 5G for SoC (System on Chip).It is compatible with waterproof and dustproof (jin) of Osaifu -Keitai, IPX8, and IP6X, and the battery is 4800mAh.The display is 6.It is a 5 -inch, up to 90Hz refresh rate.The camera mounted on the back has a main sensor of 48 million pixels.Although it is an entry model, it is a terminal that has the performance close to the middle range model and has a reputation for its high cost performance.
XiaomiがKDDI向けに独自開発した5Gスマートフォン「Redmi Note 10 JE」Xiaomi started responding to Osaifu -Keitai in 2021, but Redmi Note 10 JE was developed as a Japanese -only model."This is the second tag with KDDI, but this is a very strategic approach, and the two companies have been working together," said Steven Wan, an East Asian General Manager in Xiaomi.We asked Mr. Wan in a group interview about how he developed Redmi Note 10 JE.
――First of all, I would like to ask the difference between Redmi Note 10 JE and “Mi 11 Lite 5g” released in June.Mi 11 Lite 5g is a terminal with FeliCa in a global model, but is Redmi Note 10 JE different?
The development of Wan Redmi Note 10 JE is deeper than Mi 11 Lite 5g.Mi 11 Lite 5G has a global and common model, but Redmi Note 10 JE is a Japanese -only model, as the name of "Japan Edition".In fact, Redmi Note 10 JE has made a significant change based on "Redmi Note 10 5g".The biggest change was waterproof and dustproof, and the entire architecture of the device was changed to put it in.Here is the largest customization.
Redmiシリーズとしては初めてIP68の防水・防塵に対応したSnapdragon 480 5G is also selected from the perspective of what the Japanese market is required.It is not in the global SKU, but the standard of what the Japanese market is needed.Due to this background, this development is quite depressed and costs.Development has been invested in about 10 billion yen.
―― Last year (2020) KDDI was released by “Mi 10 Lite 5g”.Why was the REDMI series this time?
As you pointed out, I switched to REDMI this year (2021).Xiaomi is in a position where you can select and provide appropriate ones from very wide devices and technology.Under such circumstances, we have decided to consult with the career to select the most useful models to achieve strategic goals.Mi 10 Lite 5G was positioned as the most affordable and cost -effective 5G device in the Japanese market at the time, but the direction has not changed again.
Xiaomi is aiming to provide everyone with technology that could only be used with high -priced products as a whole business philosophy.As a result of expanding its development based on this philosophy, it is currently in the world's second largest position.Providing 5G to everybody at an affordable price matched the career strategy.There is such a judgment, and this time Redmi Note 10 JE has been selected.
利用率の少ないFeliCaをなぜあえて搭載したのか1|2|3次のページへ
