It is reported that the company has hired Meta's AR spokesperson as Apple is rumored to soon announce an MR (Mixed Reality) headset that combines augmented reality (AR) and virtual reality (VR) capabilities. increase.
This is what Bloomberg reporter Mark Gurman, who is familiar with Apple's inside information, reports in his latest issue of his newsletter "Power On." According to it, Apple has hired Andrea Schubert, Head of Communications and Public Relations at Meta, to work on AR.
For some time, Gurman has been informed about Apple's MR headsets many times. Recently, it has been reported that this product is expected to become a product that focuses on the three "killer" functions of gaming, media consumption, and communication. Last year, Apple's AR devices had two strategies, one for traditional AR / VR headsets and the other for lightweight AR glasses.
Also, with two 8K displays, it is expected to be an expensive product for advanced users. Well-known analyst Ming-Chi Kuo also said that it will be equipped with an advanced 3D sensor that can detect small movements of the hand and identify gestures.
In addition, Kuo initially stated that the product relies heavily on the iPhone, but recently he has changed his expectations that it will have an advanced chip that can work without an iPhone or Mac nearby. Kuo also said that the first-generation headset weighs about 300-400g, but is already planning a second-generation product.
The mainstream forecast for Apple MR headsets is to be announced within 2022, but there is also a theory that it will take a considerable amount of time from the announcement to the release. Still, most sources are convinced that the product will be available in late 2022.
Of course, Apple's internal and manufacturing supply chain circumstances are in flux, and it's safe to postpone or bankrupt at any time. However, it seems that Apple's adoption of the public relations of Meta, which has experience dealing with AR products such as Oculus Quest, has increased the possibility that the company has begun full-scale preparations for launch.
Source: Bloomberg
via: 9to5Mac
