Read the over -broken autobiography of Kazuhiko Nishi, a revolution with Bill Gates

The editor -in -chief of the Japanese version of the Japanese version was requested, and I had the opportunity to review the ex -President ASCII's autobiography "Reflections".That's because the editor -in -chief was a former ASCII employee.

"Kazuhiko Nishi" that people in their 40s and under do not know

For those in their 40s and under, the chaos of the PC industry in the late 70s and 1980s will be an unknown world.However, that era was handed down only fragmentary, the products at that time had no shadows and shape, and the specifications seemed to be magnitude different.However, there were many laws of market domination for the "de facto standard".

In my life, there are many personal connections as former ASCII employees, former Apple employees, and former recruiting employees.In addition, the number of venture -quality presidents of former live door employees and former Softbank employees is increasing.I even feel like they have inherited the DNA and network of their origin companies.In Silicon Valley, the network of a origin company is formed in a pulse, and personal connections are formed.

There was "William Shockley" in Silicon Valley

A semiconductor business born in a research institute (1956) created by William Shockley (1956), which once returned from the Bell Research Institute on the east coast to a parallo -altoal garden.The staff was separated and made Fairchild, and Intel and Cliner Parkins were born.

Mr. Kazuhiko Nishi is a person who has launched a personal computer industry in Japan, is a person who founded "ASCII" and connected Microsoft and Japanese Establish manufacturers in the 1980s.

Currently, there is no former Establish company in the world leading "Gafa" companies.All are the origin of the garage company.It has been historically proven that new industries are not always large companies, and are born only from ventures.Ventures always start from where large companies don't make money.And it seems that only those who have a smaller turn than large companies, flexibly in line with market trends, and only those who have the glasses of the happy goddess will be successful.

Reading like traveling at that time with "time machine"

In Japan, from the 1970s to the 1980s, it was the dawn of a personal computer that swept the world.There was a time when the United States was the second largest market in the world.No one denies that Mr. Kazuhiko Nishi was in the center of the MS-DOS era of Microsoft, comparable to the current GAFA.The only existence that connected Microsoft and Japanese manufacturers was "Kazuhiko Nishi".Softbank Masayoshi Son was still chasing "Asky" in software distribution and publication.Kazuhiko Nishiki was established in 1977, and Masayoshi Son's Nippon Softbank was in 1981.There is a "big difference of four years".

And this book is an exposure book of the naked "glutinous life" and a "reflection", the whole body by Kazuhiko Nishi, who founded "Asky".However, it is the only Japanese book that allows you to travel on a time machine on the world view of Microsoft executives through a filter called "Kazuhiko Nishi".

In addition to the nostalgic sentiment of the dawn of the PC at that time, there is a venture in the GAFA era in the GAFA era?It makes me feel great.Pure, innocent, eccentric, and just like a lump of diversity.He was listed at the youngest in his early twenties, and was a half -life that practiced "computers a media" on a global scale while retaining Hotel Okura and international flights.

If you think of this "reflection", you will be divided into the golden period before in the first half of the ASCII's founding era, and the hell of hell.

Enjoy the viewpoint of ASCII seen from the side of Kazuhiko Nishihiko

In addition, it is a book that gives the courage not only on the marketing idea of how the weak will fight, as well as the anecdote heard via the media.At the same time, how do you control the incapable monster called "Kazuhiko Nishihiko", what if you were in that position?Such a story comes out one after another that makes you want to ask many times.How did "Kazuhiko Nishihiko" continue to fight the beast in his heart?

Above all, I would like to pay attention to this, not a fiction, but a documentary based on the perspective of the parties.Of course, from the point of view of former ASCII officials, many people may have an objection that it is a single point of view on the "Kazuhiko Nishihiko" side.However, I think that there is no loss in the view from the viewpoint of "Kazuhiko Nishi".Very exciting and dramatic.You may think that it is a venture version of "Naoki Hanzawa".No, like Netflix's "Naked Director", it is a level that can be made into a series, and shouldn't it be left as a video of the Japanese landscape at that time?At that time, the Japanese market was ignited from the "microcomputer" along with "adult video", and the "PC" was the hottest.

If that time, "if"

Windows 95 has been released, the Internet has dawn, and is now the heyday of smartphones.Nevertheless, Microsoft has reigned in the market capitalization ranking.

At that time, if you were to bain Japanese ASCII on Microsoft and respond to Microsoft, with the invitation of Bill Gates ...What if you owned the shares before listing from the number 3 standpoint?Mr. Kazuhiko Nishi, a terrible character who has been instructed by many famous managers but will step on the same track many times.There was also an interaction with Sony's Oga -san, Kyocera's Inamori, and the strongest teachers.What kind of life did Microsoft's number three 3 have lived?It is this book that you can read it.

The point of contact between the writer and Kazuhiko Nishi was the "TED4" conference held in Kobe in 1993.I sitting next to Kazuhiko Nishi's seat and talked to Kazuhiko Nishi, who was working on the media in Kobe, his hometown.The opening of the opening is "Kanda -kun, the media is in Tokyo."At that time, I was publishing the first free paper in the world of Macintosh in Kansai.It was a time when I was playing an exclusive game in the Kansai area, the second market in Japan, not Tokyo.

The most memorable thing is during the conference, just next to Mr. Kazuhiko Nishi, will live in the IT industry at the time, such as Mitch Caper of Lotus, Mit Nicholas Negloponte, and at the time.The greats come to exchange information.Kazuhiko Nishi talks about one after another in the English of Kansai Nari.I heard a story about the story of the product under development at the elevator pitch.Yes, this is the greatness of the network power of "Kazuhiko Nishi".

What surprised me most was that after the conference, I left Kobe, returned to Tokyo at night, had a meeting, and had a superhuman schedule of coming to Kobe the next day.She leaves a word, "I can sleep on the Shinkansen ...".Surely, Kazuhiko Nishi -Kazuhiko would have returned back and forth between Japan and Seattle.

I think the source of Kazuhiko Nishi's network lies in such an action.He went directly to a computer show at the time, connected the interaction with the key person, and had a chance to network it.He also signed an exclusive sales contract with Bill Gates, and was the third board member after Bill Gates, Paul Allen, at the time, with the achievements of 40 % of Microsoft's world sales from Japan.

No, if Microsoft did not have the courage of Kazuhiko Nishi, it would even seem that there was no story about the MS-DOS license agreement with IBM.However, on the spot, the speed of Paul Allen, who argues and acquires the base Seattle 16 -bit OS company, is just like a movie.If the person named Gary Kildor was not on the sky, even if he was a Microsoft, he might not have had a chance.

Since I was a free paper in Kansai, Kazuhiko Nishi -Kazuhiko put "Monthly ASCII" in a bookstore business in the bookstore business and went to the bathroom.There is something impressive in a business style like a comic artist, which is buying a customer.By the way, in "Reflections", it is described in the book, "Koya Furukawa's PC Secret History", which is considered a traitor, to obtain direct sales of bookstores instead of bookstores, which will be a storm of return books.There is also fun to read.

By the way, the anecdote that Kazuhiko Nishi had rode with a helicopter when he visited Intel was famous, but I was surprised that he had negotiated directly with San Francisco's Fisherman's Wharf's sightseeing helicopter.Silicon Valley, 60 kilometers south of San Francisco, is very difficult to go to a few tens of kilometers by car.Certainly, it may be a story that anyone could do if it was a negotiations that secured the daily sales of the player and increased the fuel cost.Above all, Japanese CEOs coming with helicopters have a sufficient impact.The behavior that seems to be a common sense may have been born from decision making in pursuit of rationality.

However, like William Shockley, there is always the number 2 around Kazuhiko Nishi.He seemed always lonely.In the latter half of the book, the situation in which the aides and friends are leaving is helped by the late CSK chairman, Isao Okawa, and wrote a bloody letter, and became a subsidiary of CSK, and began to live a completely different life than before.You can enjoy the dilemma of the game console market from the perspective of CSK, a Sega shareholder.I can't beat the later PlayStation while betting on the dream cast in Sega.At the same time, Kazuhiko Nishi, including chores, has the desire to be kept by a person for the first time in his life.

Currently, Kazuhiko Nishihiko has a bird's -eye view of various stories with the past and is living a new life as an educator.Some people, like Bill Gates and Masayoshi Son, are active, and "foreigners" like Kazuhiko Nishi, who have thrown themselves in the converted Horiemon and academic.Of course, not only the word life like heaven / hell, but also many episodes want to be recorded as data.

Yes, it is very interesting to verify the facts viewed from each direction based on the data and truth of those involved in the alive.Naoki Hanzawa: I can't help seeing "Asky" in Netflix and movies.Will anyone make it?If you have a script help, I would like to run for a candidate.

In terms of Alan Kay, the future would be created by himself ...