IOS 14 to be distributed this spring.After 5, the App Tracking Transparency (App Tracking Transparency/ATT), that is, the rule will be introduced, that is, "If you track users across different websites or apps, you must get user permission".However, it has been reported that Apple is warning because Chinese high -tech companies are trying to avoid this.
According to Financial Times, Apple has sent a warning to developers (at least two) using a method of tracking the app user without permission from the user.In the sent email, "I understand that the app is gathering information to create a unique identifier of the user and the device," and the developers should follow the App Store rules within 14 days.We are trying to update the app or, otherwise, to be the risk of being deleted from the App Store.
Apple promotes ATT, mainly called IFDA, shows a pop -up, "Can I track?"If you refuse, you want to implement a mechanism that can be opt -out.The Chinese developers tried to use a different identifier from this IFDA.
In addition, the app developers in question used tools called CAID created by the state -owned Chinese advertising association.The Chinese Advertising Association stated this week that Apple's privacy policy was "not opposed," but it seems that it is different from Apple's warning.
Veterans in the Chinese marketing industry also say that China's "large and small businesses" are all considering CAID.It is said that some of the major China high -tech companies, such as Badu and Tencent, have tested or implemented CAID for user tracking.
In particular, bytedance recommends using CAID1 and CAID2, that is, the identifier based on the IP address of the user and the IMEI of the phone (unique identification number), but none of them seek user permission before collecting data.It is reported that it violates Apple's rules.
The difficulty of this problem is that the Chinese Advertising Association, which provides CAID, is located in a state -owned company, that is, the Chinese government.Financial Times is a report of the other day that Apple is cautious about taking powerful actions even if he is obviously violating the rules, and reports that "it may have exception in China."I did it.
Apple strongly asks Facebook for ATT compliance, but can the Chinese government take the same response?The other day, the iPhone sold in Russia has just allowed the government to introduce an app recommended by the government, and may be compromised in China.
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VIA: Macrumors
