It has been reported that Apple has paid his own expenses and advertisements to Google for a third -party app that makes a large amount of revenue.
According to a multiple app developers told Forbes, Apple has purchased a "secret" Google search advertisement and induced users to the App Store app instead of the developer's website.
Why do you do that?Some officials say, "Apple is trying to maximize our profits by promoting in -apps purchased by the App Store by App Store."We thought that we could collect more profits from developers rather than inflow from the web. "
Google search advertisements include "MasterClass", "HBO", "Babble", "Tinder", and "Bundle".The advertisement has not been revealed in the advertisement, but all ads have almost the same tracking parameters, indicating the possibility that a single company has purchased it.
However, Forbes has not confirmed that Apple has bought Google advertising slots.This information was also obtained by the app developer, and it is certain that they have not purchased Google search ads.And Apple may be an advertiser only based on the fact that the ad was linked to the App Store.
Some app developers have stated that Apple collects 15 % to 30 % from the application itself and in -app bills, which may have advertised in business.In other words, if it is via the developer's website, you should have received the entire subscription fee, but the profits will be reduced by via App Store.
Furthermore, the report pointed out that the advertising expenses are high for real app developers because of this Google advertisement.This is because if multiple stakeholders bid in the same advertising slot, the price will rise.
In addition, a brand in charge of marketing has been aggressively trying to avoid the App Store payment policy in the past.By the way, Tinder, which had the name above, also introduced the commission by directly entering the credit card number in Google Play.
Apple does not respond to FORBES comment requests.
Regarding the App Store commission, rubbing and trials continue from the past to the present.Litigation between Apple and Epic Games was one of them, and EPIC began to avoid the App Store payment system and commission.
Despite the fact that Apple's claim was mostly approved in the lawsuit, Apple was ordered by December 9 to guide users to other settlement measures in the app.Apple tried to postpone this, but was rejected by a judge.
It may not be surprising that Apple is struggling to protect the App Store revenue system so much that he is doing secret corporate efforts outside the court.
Source: Forbes
VIA: Appleinsider
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