Why Huawei should put out the folding smartphone "Mate XS" in Japan (Dr. Yamane)

On June 2, Huawei announced three smartphones for Japan.The "P40 PRO 5G" equipped with a Leica camera, the 5G smartphone "P40 LITE 5G", which cuts less than 40,000 yen, and the cheap model "P40 Lite E" with the 20,000 yen range is attractive.Japan's 5G has just begun, and the influence of the new Colonavirus has not been conscious of consumers to switch to 5G.

However, the latest model of the Huawei "P Series" equipped with a camera with excellent performance has appeared, and a low -priced 5G terminal has been introduced, and more people are concerned about 5G contracts.。

However, these three models have great weaknesses.As it has already been said in product reviews, it does not support Google Mobile Service (Google Mobile Service).

The OS is an Android -based, and it is the same as the past model, but the mobile service that moves on it is a unique HMS (Huawei Mobile Services) that turns into GMS, although it is no different from the past model.You can't find familiar icons such as email, maps, and search, and the app store is "Appgallery".This was the same in the "Mate 30 Pro 5g" released in March this year.

Although Huawei claims that there are many apps corresponding to Appgallery, it is difficult for ordinary consumers to use it because major apps are not compatible.A bright topic for Japanese users is to support LINE.However, a Google account is required to migrate LINE data from other Android smartphones.At the moment, LINE does not support data backup to HMS cloud services, so it cannot be taken over.

If the performance of Huawei's smartphone is not enough, consumers just need to choose other smartphones.However, the P40 PRO camera boasts high performance, including winning the first place in the DOXMARD score.Also, for those who want to use 5G easily, the price of P40 Lite 5g is attractive.However, both terminals are difficult to use as the main machine every day.The excellent hardware is likely to be treasure rotten at present.

It was nine years ago that Huawei's smartphone landed in Japan.Initially, we were groping, but we started selling alone in the SIM -free market in 2014, and launched flagship models that were announced overseas one after another.Although the performance is good, the price is high because of the SIM -free, and despite the fact that the brand power is weaker than it is now, we have consistently promoted the strategy of "deliver excellent products to Japanese consumers."。

In 2016, he announced the P9 Series equipped with a Leica camera.After that, if I noticed, I always sent out the product that was always ranked up with the camera performance of the smartphone.In Japan, when the "P30" was announced in SIM -free in 2019, it was heard that "P30 Pro does not appear in SIM -free".The “Lite” series, which has excellent cost performance, is also popular as a SIM -free market and MVNO terminal.

However, if you purchase the P40 series that Huawei has been sending out the latest model of a good smartphone that has been sent out in recent years, you will be hit by the problem that there is no GMS and only HMS.

As for Huawei, GMS cannot be installed in the future unless the US sanctions are solved.However, smartphones without GMS are difficult to sell in Japan, no matter how high their camera performance or low price.There is a great possibility that the image of "Huawei that sends high -performance smartphones" that has been built up will collapse as it is.

The only thing that Huawei should do is a product equipped with excellent hardware that can cover the weakness of the software.

The "P40 Pro+", which is the top model of the P40 Pro, is equipped with a dual zoom camera, which is 10 times the optical and triple optical telephoto.The telephoto performance will probably exceed the performance of the top model of other companies.If you put out a smartphone specialized in the camera so far, some users will use "P40 Pro+, and use everyday use".

In addition, a folding smartphone "Mate XS", which was announced in February and sold around the world, should be released in Japan.Several companies are commercialized for folding smartphones, but Mate XS is 8 inches when opened, even if it is closed..Equipped with a 6 -inch large display, the camera is 40 million pixels.The mountain fold -type body that closes exactly is a beautiful finish.

The price will exceed 200,000 yen, but the advanced users are in all countries around the world.And if such a user uses Mate XS on a daily basis, it will also appeal to Huawei's high technical skills.

All of the three products announced this time will be fully accepted in the Japanese market, given the price and performance.But that's what it supports GMS.In order to continue to appeal to Japan with high -end products, a true flagship model that greatly exceeds the performance and quality of other companies in order to continue to appeal to Japan with a strong taste.

Samsung sold out the folding smartphone "Galaxy Fold" over 200,000 yen in the Japanese market.In addition, the Tom Brown model of "Galaxy Z Flip", which is the brand collaboration, is sold out at the same time as 270,000 yen (excluding tax).

Even if the price is high, you can secure a certain number of sales if you have performance and brand power.In addition, the highest model of the flagship smartphone, "Galaxy S20 ULTRA", is also available in Japan after receiving the voice of a Japanese consumer, and it seems to be released in Japan.

Even Samsung, who has not entered the SIM -free market and has focused on his career business, has launched excellent products in the Japanese market.Huawei, which can be moved freely in the SIM -free market, should be able to release the best product in the world in Japan.The introduction of Mate XS and P40 Pro+in Japan is not "considered" but "required", so I think.

Related article:

・ Announcement of Huawei "Mate XS", evolved 5G folding smartphone

・ Read new Huawei products together.5g cheap P40 smartphone, 10th generation Core -equipped notebook PC

・ GALAXY Z Flip Thom Browne Edition, 270,000 yen for a limited number of units on May 15