Google will develop a smartphone (smartphone) "Google Pixel" series equipped with the basic software (OS) developed by the company.In the fall of 2021, "Google Pixel 6" will be released.However, the Japanese market share of the series is several steps than Apple's "iPhone".
IT giant Google, but why is the smartphone terminal greatly different from Apple?
「検索のグーグル」にハードウエアの印象ないThe research company "BCN" publishes sales data of smartphones collected from major electronics retailers and online shops nationwide on the official website.The smartphone ranking in July 2001 is "iPhone SE 64GB" in both first and second place.The first place is SoftBank, and the second place is a terminal sold by au.If you look for the "Pixel" series, you can finally find SoftBank's "Pixel 4a" in 14th place.
I interviewed a mobile journalist Atsushi Ishikawa.According to Ishikawa, Apple has acquired a unique fans as a hard wool maker after selling the PC "Mac" series and the music player "iPod".
Japan's iPhone was released in 2008.SoftBank actively sold "iPhone 3G".Later, au and NTT DOCOMO followed.Thanks to the presence of Apple fans and the promotion of sales by mobile carriers, the iPhone has spread.
The "Pixel" series landed in Japan in November 2018.Google has a strong image of a search engine company, and Ishikawa says, "I have the impression of a (hardware) manufacturer."Google's search, map, and email services are rooted in people's lives, but there are no enthusiastic "Google fans".
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