If you like the song that the user was dancing in the Tiktok video, search the song with a music distribution service, listen to it with a full scale and proceed to purchase.If you buzz with tiktok, you will get a hit chart of the music distribution service.The artists themselves increase followers on Instagram and YouTube, which are linked to Tiktok profiles, and are popular.
Currently, popular songs, such as City Pop, anime songs, and K-POPs in the 80's, are attracting attention.For example, GEE, a girl's age released in 2009, won the first place in the Tiktok Hot Song Weekly Ranking, which was a total period from July 5 to July 11, 2021.It's been 12 years now ...
30 years ago novel is a huge hit
It can be said that it is a natural flow to sell songs in Tiktok, but recently surprising things have been sold from Tiktok.It is a novel.
In July 2021, the writer Yasutaka Tsutsui announced in 1989 (Chuo Kokanshisha) (Chuo Kokanshisha) was ranked first in the Amazon's "Japanese Literature" category, and an additional 85,000 copies in one month.rice field.The novel released about 30 years ago suddenly became popular with a video creator, a video creator introducing a novel at Tiktok.
Kendo introduces the charm of "Lipstick on the afterimage" in a video.At the time of writing this article, the number of likes exceeded 6.61 million.As a result of introducing novels that I recommend, not PR, it was sold to young people who did not know this novel.
In Tiktok, novels are selling in the past.In June 2020, Natsue Shiomi's "If you could meet you again on the hill where the flower blooms" (Starts Publishing), which was released four years ago, was reprinted by 75,000 copies in three months.In July of the same year, Kosuke Uyama's "My Lover like Sakura" (Shueisha) began to sell, and three months later, it was over 430,000 copies issued.This work is decided to be a movie with Netflix and will be distributed in 2022.Both were triggered by the user's post, so the publisher was surprised to know that the cause of the sudden start of selling was Tiktok.
In response to this trend, Japan Publishing Sales and Tiktok, who have the desire to read new books, have collaborated.About 600 bookstores nationwide, "Tiktok"#Book Introduction "Bunko Fair" will be held.The period is small until October 11th, but there may be encounters with new novels.
Young people are willing to buy something that someone recommends on SNS, rather than advertising or media articles.Tiktok is easy to receive comments, so the fact that "I read it" and "it was interesting" is also a boost to the purchase.It has become a platform that can not be overlooked by companies that want to target young people, but it may be difficult to find out what's buzzing.
Author: Tomoko Suzuki
すずきともこIT journalist / smartphone safety advisor.He wrote articles about familiar IT, such as SNS and smartphones.He is familiar with teenage smartphones and goes to high school girls and Purikura.His hobby is collecting the cute iPhone case.His books are more than 20 books, including "books that use smartphones and nets learned by parents and children for peace of mind" (technical reputation company).
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