Smartphone shipments declined at an annualized rate of 2% in Q2 2018, continuing the downtrend from a 3% decline in Q1. In addition, major manufacturers in China are raising average selling prices and tending to focus on profits.
Counterpoint Technology Market Research Limited Counterpoint Technology Market Research (English name: Counterpoint Technology Market Research, hereinafter referred to as Counterpoint) is the latest smartphone market for the second quarter of 2018 through its own Market Monitor service. We announced the survey. Global smartphone shipments fell by 2% on an annualized basis in Q2 2018, with the top 10 companies accounting for 79% of the market and fierce competition from over 600 manufacturers in the remaining 21% of the market is unfolding. Developed countries such as China, the United States, and Western Europe are seeing a marked decrease in global smartphone demand as sales slow down as a result of longer replacement cycles. Huawei took the top spot in the saturated Chinese market and the second spot globally for the first time in a single quarter. Commenting on Huawei's breakthrough, Counterpoint Associate Director Tarun Pathak said: “Huawei performed well in the second quarter of 2018, surpassing Apple in smartphone shipments, replacing Apple and Samsung for the past seven years to take the No. 2 spot in the global smartphone rankings. Huawei increased its market share by introducing premium models to the market and capturing the mid-range market segment with the rapid growth of its sub-brand Honor. By revamping its portfolio to set prices that are easy to buy for customers, Honor made a breakthrough in overseas markets as planned.Although Honor is already a strong brand in the Internet mail-order channel, in the Southeast Asian market, we combined Honor brand physical store sales. We are implementing a multi-channel strategy.In the future, we expect that sales at these physical stores will also be effective.” Figure 1: Worldwide smartphone shipment ranking and market share There is information onIf you register as a media user, you can view various special information such as the contact information of the person in charge of the company and information on events and press conferences. *The content varies depending on the press release.
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