Now many people use TWS (completely wireless headphones) represented by AirPods. All kinds of manufacturers are on sale and have become daily necessities. If you think of it this way, even if there are products that pay more attention to design. AirPods and others have also sold a lot of covers that can be replaced with storage boxes. On the other hand, TWS with exquisite design has appeared in foreign countries. That's lipstick, lipstick TWS.
When a woman holds it in her hand, it is indeed in the shape of lipstick. If it is said to be Nobel tea from a cosmetics manufacturer, you might think so. This lipstick TWS product is called "HUAWEI FreeBuds Lipstick". Yes, this is a new product from smartphone maker Huawei.
Huawei is known as a smartphone maker, but smartphone production has failed because of sanctions imposed by the US government. Therefore, we hope to expand IoT products such as smartwatches, wireless headphones and TWS. Having said that, Huawei's launch of products similar to cosmetics is a bit of a surprise.
Huawei's smartphone has the largest market share among smartphones in the second quarter of 2020, and its image as a smartphone manufacturer will be strong. But IoT products, especially wearables, are also popular around the world. Huawei's smartwatch, for example, has the benefit of battery ownership and ranks second in global market share after Apple. And it ranks fourth among wearable devices such as headphones, and products other than smartphones also have a high market share.
Huawei launches TWS under the brand name "FreeBuds" and also sells "HUAWEI FreeBuds4", which is open and supports mixed active noise elimination in Japan. HUAWEI FreeBuds Lipstick is to make the body of the HUAWEI FreeBuds4 red, and then use lipstick-style stainless steel to complete the shell. Sound quality and other performance is of course impeccable.
Although there are color preferences, but the bright red TWS body will be well reflected according to the different fashion. It is both the color of Christmas and the product of this winter. In addition, the selling country is limited, the price is 249 euros (about 33000 yen). You have to take it out in Japan.
TWS is worn on the ear, so you also care about other people's line of sight. In this case, fashion brands and other products are also good, but it may be because the body is very small, so it is difficult to play logo, and it is rare to see brand-name products overseas. In a striking place, DIESEL (diesel) launched the bright red TWS. Red, which is also DIESEL color, allows you to see a small TWS.
Huawei has launched the "HUAWEI Eyewear series" in cooperation with glasses fashion brand "GENTLE MONSTER" on smart glasses. The first cooperative product will be released in 2019 and the second generation "HUAWEI Eywear II" is currently on sale. Huawei planned to fashion wearable products earlier.
TWS is the AirPods leader, not long ago released a long-lost all-model product. The design and performance are good, which will further increase Apple's market share of wearable devices. On the other hand, there are people who want to use something different from others, or people with better colors other than white. Samsung has launched a smaller "Galaxy Buds", and people who want different designs of TWS can also consider it.
When I don't use TWS, I put it in a box, so I think I have a chance to take out the box in front of people. In this case, the case of HUAWEI FreeBuds Lipstick will attract people's attention. TWS, including the shape, color and box of the body, more things of various designs will become more interesting. We also look forward to the advent of products from brands other than technology enterprises.
