-Compliant with regulations on personal information protection such as GDPR, and strongly supporting legal compliance of companies-
Aurik Systems Japan Co., Ltd. Auric Systems Japan Co., Ltd. (Minato-ku, Tokyo) , hereinafter referred to as AURIQ) has released the latest version of the log version and option database (Advanced Analytics Module, hereinafter referred to as AM) of the hybrid web access analysis software "RTmetrics®" that utilizes server-side cookies, Completed compliance with data regulations for the protection of personal information in our product lineup. "RTmetrics®" is the world's only web access analysis software that supports all data collection methods such as packet captures, web logs, and beacon tags using JavaScript. In all data collection methods, we provide an access analysis environment that is not affected by cookie regulations represented by ITP/ETP by implementing server-side cookies of our own domain. ◆Release Background Legal systems aimed at privacy protection have been strengthened in various countries in recent years, such as GDPR in Europe, CCPA in California, USA, and revised personal information protection law in Japan. The GDPR, which came into force in Europe in May 2018, guarantees data subjects the right to request data controllers to erase their personal data, including website cookie data. . The latest version of the RTmetrics option database (AM) released this time is equipped with a function to extract and delete all click history data associated with the specified character string (cookie, member ID, etc.) from the database. We strongly support legal compliance of companies promoting data utilization. Issues that are emerging in marketing activities For companies that promote marketing, it is important to collect, analyze, and use data for measures, and to promptly respond to deletion when requested by the data subject from the compliance point of view. , Equally or even more importantly, problems such as the spread of free tools into business operations and non-compliance on the part of tools are emerging as problems that hinder the establishment of legal compliance operations for companies. In particular, the GDPR is known for its large fines of billions of yen, which is incomparable to the conventional legal system. This is a new challenge. Target products and installed functions of the latest release (overview) This time, the log version of RTmetrics and the optional database AM are equipped with the following functions that strongly back up the operation construction and legal compliance according to the privacy policy of the user company. bottom. AM-2.10.0RTmetrics options database. Log version, tag version, packet capture version can be used in common. Save the chronological behavior log of website visitors as it is. Equipped with a function to search for a specified character string and collectively delete all history data of clicks linked to the character string from the database (GDPR compatible). The strings that can be searched are as follows. RTmetrics wlog entry-2.2.0 and RTmetrics wlog oem-2.2.0 log edition (single-tenant and multi-tenant). A log version of RTmetrics that uses web logs as input data. Generate and report access analysis data from imported Web logs. Completed support for RTx-9.3.0, which was previously released in the packet capture version and tag version, and has the following functions. Other supported browsers for each UI have been changed to Chrome/Edge (Chromium-based), and the supported OS for Packet Forwarding Agent has been changed to RHEL6, 7, 8 and AmazonLinux1, 2. ◆ Implementation example of searching for a specified character string and deleting the history of click data When implementing the data deletion function installed in the latest version, refer to the following steps to collect and store data according to your company's privacy policy.・Please consider the details of management and operation. In addition, regarding the examination of the countermeasure level, details are introduced on the following URL of the AURIQ website. https://www.auriq.co.jp/docs/gdpr/1. The website presents guidelines on the purpose of using cookies and obtains YES or NO permission from visitors. (Response on website side) 2. If you refuse to acquire cookies, set RTmetrics not to record the corresponding cookies. With this setting, if there is a visit to the website with the same cookie, the data will not be recorded in the future. (Set in the RTmetrics standard function "Mapping") 3. When receiving a data deletion request from a data subject, search by cookie or login ID character string, and only all history data of clicks associated with the relevant character string Extract, bulk delete from the database. (New function installed in AM this time)Example of operation construction for deleting history of click data
■Features of "RTmetrics®" 1. Adoption of server-side 1st party cookies for all methods of packet capture, log, and tag I do not accept. When using the tag type, we will implement a Beacon Collector (tag receiving server) using the domain of the user company. "RTmetrics®" does not require CNAME cloaking as it is a software product that can be installed and used within the user company's management environment. It is possible to implement without being affected by regulations for shortening the effective period of cookies such as ITP and ETP. 2. Record and analyze individual visitor action history data The product standard includes functions for recording the action history details of individual visitors and tagging them with member IDs and login IDs. By linking with member data and sales data within the company, the range of data utilization will be expanded, such as behavior before and after purchase, behavior until the next purchase, and analysis of member withdrawal trends. In the latest version, when there is a data deletion request, it is now possible to extract only the entire history of clicks associated with the relevant cookie and delete it from the database. 3. Scalability With the arrival of the 5G era, Web log data is expected to grow explosively in the future. "RTmetrics®" can be connected to the data lake solution "essentia" via REST API. It is possible to expand to compensate for insufficient machine power. "essentia" can be used for data processing either in a configuration connected to "RTmetrics®" or by itself. As a data preparation environment for Web log data, it is possible to use the results of data processing for various predictive analyzes and AI linkage. [RTmetrics® product introduction page] This press release contains information for media people.If you register as a media user, you can view various special information such as the contact information of the person in charge of the company and information on events and press conferences. *The content varies depending on the press release.
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- Log of RTmetrics®, a hybrid web access analysis software that utilizes server-side cookies Released the latest version of version and option DB (Advanced Analytics Module)
