It makes sense for game companies to work with game developers to produce a special version of game hardware. For example, the e-sports team may work with brands that sell game accessories to create peripherals named after that brand, or developers and console manufacturers may join forces to launch a special version of the console based on the next work of the game.
However, partnering with luxury brand Gucci, the Microsoft example of "Gucci Xbox Series X" was released a few days ago, which makes people feel a little strange and unnecessary. This is basically the same game console as the ordinary version, but the body is engraved with a GG pattern, which can be said to be a Gucci symbol, and the controller is equipped with Gucci color.
It also comes with Xbox Game Pass Ultimate registration offers, as well as suitcases with consoles with Gucci and Xbox themes. Only 100 sets of this product have been made in the world, and of course it is sold at a price of 1 million yen. Although it looks a little gorgeous, some people think it is valuable as a collection.
It is expected to go on sale on Gucci's website and some stores today, November 17, and the Gucci Shibuya Parco store in Japan will go on sale in the near future.
This report is edited by the editorial department for Japanese translators.
The original text is here.
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