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Reducing mobile charges early realizes a lot of problems in the process (Masahiro Sano)

By mobilephones 24/01/2023 562 Views

Yoshiyoshi Suga, the current Prime Minister and LDP Governor, has announced that he will not run for the Liberal Democratic Party's election on the 29th.This means that Mr. Suga, effectively, retires from the Prime Minister at the end of September 2021, his term.

In September 2020, he was in a hurry to the Prime Minister after the resignation of the former Prime Minister Shinzo Abe, but he retired in about one year as the original term, and the subsequent national politics was entrusted to the successor.It seems to be.However, Prime Minister Kan would like to re -evaluate the Suga administration's telecommunications administration, which is mainly for mobile phones, because he has had a huge impact on the mobile phone industry he is always chasing during this short period of time.I think.

Mr. Kan, who has experienced the Minister of Internal Affairs and Communications and has a great influence on the Ministry of Internal Affairs and Communications, was known for being very enthusiastic about lowering mobile phone charges before the office.Therefore, after taking office, the reduction in mobile charges became one of the promise of the Suga administration, and Ryota Takeda, who became the Minister of Internal Affairs and Communications under the Kan administration, has been reduced to lower the mobile phone fee.

In fact, the Ministry of Internal Affairs and Communications launched a "action plan for the development of a fair competitive environment in the mobile market" in October 2020, under the Kan administration, and banned the SIM locks that have recently been launched and promote ESIM.We have launched further measures to promote the transfer between businesses and accelerate competition.However, the truly triggered price reduction was the so -called online plan, which was later introduced by three mobile phones.

Looking back on the trends again, at the end of October 2020, KDDI and SoftBank launched a price plan for around 4,000 yen per month at the end of October 2020 through the sub brand.At first, Minister Takeda also made a statement to evaluate these plans, but in November 2020, he suddenly returned his palm and said that he would not accept it unless the price was reduced by the main brand.I did.

This was a very strong pressure on three major mobile phones, and the online plan was launched.KDDI launched "Povo" and SoftBank launched "Povo" and SoftBank launched "Povo" and Softbank started "Povo" and SoftBank started with NTT DoCoMo launched an online -only plan "AHAMO" with a communication volume of 20GB and 2980 yen per month (initial tax fee).I think that it is new to remember that the service that can use the large capacity of 20GB at a low price has progressed.

As a result, the Ministry of Internal Affairs and Communications's "Inside and External Price Difference Survey on Telecommunications Services" has a 2020 GB -planned mobile phone fee in Japan (Tokyo), which was considered to be the highest among the six major cities in the world in FY2019.In the year's survey, it was significantly reduced to the second and third lowest level.In addition, many other plans such as unlimited use plans have been reduced, and the significant reduction in mobile phone charges as the Suga administration's promise has been realized in a short period of time, and consumers have brought it.Certainly.

But it's also honest that there were so many problems in the process.A series of cost reductions are very large due to the pressure of the Suga administration to the industry, and is not a result of the competition due to the development of rules that the Ministry of Internal Affairs and Communications has been working on.

Therefore, there were many mysterious points in the process of the online plan.NTT DOCOMO was one of the main brands of the main brand instead of a sub brand, but at the beginning of the announcement, it did not provide any support at the docomo shop and did not be eligible for family discounts.It was a completely different mechanism from "Gigaho" and "Gigalite".In addition, I remember that there were many parts that remained unnatural, such as the fact that I was trying to provide AHAMO as a sub brand everywhere in the presentation.


 携帯料金の引き下げが早期実現──プロセスには非常に多くの問題(佐野正弘)

Nevertheless, after AHAMO's announcement, Prime Minister Suga and Minister Takeda pointed to the plan that appeared to be AHAMO, saying that it was acclaimed as "reduction by the main brand".The fact that the price of Tokyo's 20GB plan dropped significantly in the previous domestic and foreign price difference was that Ahamo was provided as a main brand plan within March 2021, in FY2020, and it was Prime Minister Kan.The question of the domestic and foreign price differences that had been regarded as a problem, was the question of the question of the clear reduction effect.

Even after visiting NTT DOCOMO, it was questioned that Nippon Telegraph Telephone (NTT) suddenly announced a full -year subsidiary in September 2020.This is because this movement is a major NTT shareholder, which led to the fact that the government, which had been separating and splitting the NTT Group, has granted the NTT group again and enhanced.

Moreover, many Ministry of Internal Affairs and Communications, including Yasuhiko Taniwaki, a general affairs officer (at that time), who was allegedly gained by Prime Minister Kan, which was revealed in reporting that NTT's expensive entertainment to executives of the Ministry of Internal Affairs and Communications was revealed.He has been disposed of and has evolved to leave the Ministry of Internal Affairs and Communications.NTT is still a reorganization, such as making NTT Communications and others a subsidiary of NTT Communications as a subsidiary of NTT Communications and others as a subsidiary of NTT DOCOMO, where an uncertain event over the NTT Group questions becoming a subsidiary of NTT DOCOMO.I can't proceed.

And the forced price reduction that passed through rules has caused the results that could distort healthy market competition.In fact, the price reduction of a major mobile phone and the introduction of an online plan have caused the MVNO to compete with the cheapness as a weapon, and the MVNO's Industrial Association MVNO MVNO Committee MVNO Committee in January 2021 to urgent measures to the Ministry of Internal Affairs and Communications.I have been asking.

At this time, the MVNO was able to maintain the competitiveness by urging MVNO to lend a network to MVNOs, but on the other hand, the MVNO side took a series of measures and refrained from MVMO.I started to show my posture.It is a symbol that MVNO has stepped into a small -capacity and low -priced area that MVNO is good at in LINEMO's "Mini Plan" and UQ Mobile's "Home Set Discount".There is a possibility that the oligopoly by a major mobile phone will be advanced.

Rakuten Mobile, which has just entered, also has a large amount of price reductions than expected, so if it is 1GB or less in April 2021, the monthly fee is 0 yen, which greatly overturns the conventional common sense."UN-Limit VI" is provided.Due to the impact, in March 2021, the parent company Rakuten Group received a large -scale investment from the outside, which was controversial.

One of them was a large -scale investment from the Japanese Post Group, a major shareholder, and there were quite a few ways to say that it was "in real government Rakuten Mobile's relief."And the other is to be invested by a subsidiary of Tencent in China.In the midst of the US -China conflict, many companies with telecommunications companies have been invested from Chinese companies, and they have a ripple that has been discussed in foreign capital restrictions.。

Looking at the series of movements, the Suga administration rushed to the price reduction, but as a result of applying pressure beyond the process of developing the rules, the communication industry was not met, and the communication administration was very large.You can understand that you have left problems and issues.It seems that there are many voices that have led to the reduction of mobile phone charges as the achievement of the Kan administration, but it is my true intention that it had a negative effect, given the development of the entire mobile phone industry.

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