KDDI will significantly renew povo, an online-only rate plan. "povo 2.0" will be newly introduced in late September. Until now, povo was 20GB and the monthly fee was 2728 yen, but povo 2.0 has a basic charge of 0 yen, and the data capacity will be added as a topping.
In addition to the diversification of price plans, it is likely that the range of users will expand at once with a mechanism that will drastically change the provision form of monthly payment.
povo 2.0 is 0 yen per month if you just maintain it. Data communication speed is limited to 128Kbps. The basic mechanism of povo 2.0 is to add data traffic with toppings that are povo's features.
There are 6 types of toppings available based on data capacity alone. The capacities are 1GB, 3GB, 20GB, 60GB, and 150GB from the bottom, and the popular 24-hour data communication topping of povo 1.0, the old povo, is inherited.
The interesting thing is that the expiration date is different for each data capacity. 3GB and 20GB are 30 days, which is about a month, while 1GB can be used in one shot for 7 days. Conversely, 60GB can be used continuously for 90 days and about 3 months.
Up to 150GB, the expiration date is 180 days, which is about half a year. With a volume discount, if you top up with 150GB, the data capacity around 30 days will be 25GB, and the price will drop to 2163 yen in about a month, which is a great deal.
It is no exaggeration to say that with this topping, the usage style of povo has become diverse at once. For example, you can set the povo 2.0 line as a sub eSIM and add 1GB only when the main line becomes unusable for some reason or when the radio wave condition is poor. Like Rakuten Mobile, it is convenient to be able to use povo complementarily while using a carrier with uneven areas as the main line.
On the other hand, in cases where you want to use a lot of data and months when you don't, you should add 60GB. In a sense, it can be said to be an irregular carryover, but I think that 60GB can be used in 90-day units, which is very convenient for users who have months when 20GB is not enough and months when it is too much.
On the other hand, users who have been perfect with povo so far can add 20GB toppings every 30 days, or add 60GB or 150GB and use it.
As a slightly unusual usage, it can also be used as a SIM card dedicated to voice calls. As a call topping, "All-you-can-call within 5 minutes" is 550 yen, and "All-you-can-eat call" is available for 1650 yen, so insert the povo 2.0 SIM card into the call-only terminal and use only voice calls. You can also Such a high degree of freedom is unique to povo 2.0. You can easily decide the combination with the app, so it doesn't take much effort.
On the other hand, the fact that there is no monthly fee can be said to be a choice of users. Toppings of 3GB and 20GB are prepared in units of 30 days, so you can use them all at once for a month, but according to KDDI, toppings are not automatically updated. In other words, if the data capacity runs out, you need to buy more toppings each time.
It may be a matter of opinion whether you take this as a hassle or as a relief because it prevents overuse. It may be easy if you are used to using the app, but if you are accustomed to the mobile phone bills you have used so far, you may feel a little troublesome because of the extra cushion.
In addition, "#Gigakatsu" will start in late September as a mechanism that makes use of toppings. # Gigakatsu methods are divided into three: "get", "search", and "hit".
If you "get", you will be able to receive additional data capacity when you shop. For example, 300MB (3 days) for purchases of 500 yen or more at Welcia, 1GB (7 days) for purchases of 2000 yen or more at Cainz, and so on. increase.
In addition to this, there are also "search" in the city and virtual space, and "hit" where you can win data capacity by lottery. This time, the payment is for au PAY, but it is interesting that the payment service and toppings are combined. It can be said that povo's unique service is that data capacity is used as an incentive for sending customers, rather than points.
Softbank's LINEMO introduced a 3GB "mini plan" in July, and the scheme of "online-only price plan = 20GB" is already collapsing.
When povo 2.0 starts, it's like three companies. In contrast to ahamo, which has a single plan of 20GB, LINEMO, which allows you to choose a mini plan, and povo 2.0, which allows you to freely add data capacity by removing the monthly fee and adding toppings, each feature will come out strongly.
The price plan competition, which had been side by side, has started to move at once, and it can be said that it is a point to pay attention to whether it is possible to reward the dominant ahamo.
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