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Tweet from twitter @ iPhoneMania_jp April 20, 2021 08:42 Approximately 2 minutes and 23 seconds until the reading is completed Samsung has been strong in the smartphone market in Africa so far, and it has maintained the top position as a single brand. However, for the first time in 2020, TECNO overtook Samsung to take the top share. Apple has a low share of 1%.TECNO, the first single brand to take the lead
TECNO, along with Itel and Infinix, is one of the Transmission Holdings smartphone brands. According to research firm Counterpoint, TECNO has jumped to the top of the list of smartphone shares in the African market in 2020 with an 18% share . It has been the top transmission holding in the African market, but this is the first time a single brand has overtaken Samsung. Samsung's market share is declining in all price ranges due to supply chain disruptions at the beginning of the year. However, with the launch of the new Galaxy A series of smartphones in multiple African markets, the situation is expected to improve in the future. Huawei performed well from the first quarter (January-March) to the third quarter (July-September) of 2020, but shipments fell sharply in the fourth quarter. It is thought that this was because parts could not be procured due to sanctions from the United States, which affected the launch of new models.
Average selling price is still low
Apple remains at a low share of 1% in 2020, continuing from 2019. This is probably due to the average selling price of smartphones in Africa. According to Counterpoint, 80% of smartphone shipments in the African market are under $ 200, and smartphones over $ 500 are in the fourth quarter of 2020 (October-December). Has only 3% share . Over the next few years, the average selling price is not expected to rise as feature phones are being replaced by entry-level smartphones. Also, in 2020, the first smartphone compatible with 5G communication was released in Africa, but since the development of 5G commercial networks is still in the early stages, it is thought that 5G will become a trend in the African market in the next few years. No. However, if the price is below $ 200 (about 21,627 yen), there is a possibility that 5G compatible smartphones will become widespread in Africa as well.
Source: Counterpoint via Gizmochina Photo: Aliexpress (Hauser)
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