The FORATION announced the results of consumer surveys.Analysis of reasons not to MVNO, why not used used terminals

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The FORATION investigates 2,000 MNO users and MVNO users

After the "Opinion Exchange Meeting of the mobile phone field" held in FY2018, the Fair Trade Commission has changed in the competitive environment, such as separation of communication charges and terminals, and entering Rakuten Mobile.As a result, a consumer questionnaire survey was conducted, and the results were published.The Fair Trade Commission plans to summarize the survey report in May.The survey is conducted on a web questionnaire through a research company for 2,000 MNO users and MVNO users.The survey period is from January 28, 2021 to February 2, 2021, and MVNO users from January 25 to January 27, 2021.The Follow -up Survey Meeting of the "Opinion Exchange Meeting on the mobile phone field" is held by the Fair Trade Commission, but the Ministry of Internal Affairs and Communications and the Consumer Affairs Agency, which are strengthening cooperation, have joined as an observer.

Cognitive rate of terminal purchase support and usable without communication contracts is 13 %

MNO利用者で、NTTドコモ、KDDI、ソフトバンクの3大MNOによる端末購入サポートプログラムの利用率は19.3％でした。 端末購入サポートプログラムが、通信会社と契約を結んでいなくても利用できることを「知っている」は13.0％なのに対し、「知らない」が87.It accounts for less than 90 %, 1 %.The user of the terminal purchase support program is "I know" that it can be used without a communication contract..2 %, "I don't know" 75.It was 8 %.

2 -year binding penalty upper limit of 1,000 yen, MNO users 44.7 %

2019年10月の改正電気通信事業法施行により、「2年縛り」を途中解約した場合の違約金上限が1,000円になったことについて、MNO利用者の44.7 %が「知っていた」、55.3 % answered "I didn't know."The percentage of those who answered "I knew" changed to a contract with a penalty of 1,000 yen..5 %, 6 respondents who have lost 2 years.0％なのに対して、「何も変更しなかった」が80.9％を占めています。 何も変更しなかった理由（単一回答）は、「通信会社を乗り換えることは考えていないから」の37.2 % and 34, "It's troublesome to make a contract change procedure".0 % is higher.

45 of MNO users.1 % "SIM lock is applied"

MNO利用者に、現在利用している端末にSIMロックがかかっているかを尋ねたところ、「購入時から現在もSIMロックがかかっている」が45.In addition to 1 %, "I don't understand" is 40.8％と4割を占めます。 「SIMロックがかかっている」と回答した理由（複数回答可）は、「SIMロックを解除する必要性がないから」57.3 % is the most, "I didn't know that I could unlock the SIM" 24.9 %, "Because the procedure for unlocking SIM is troublesome" 24.It continues with 2 %.

ESIM uses is about 2 %, and 40 % of MNO users are intended

10 of MNO users who answered "I know" about ESIM.0 %, MVNO users 18.It was 4 %. eSIMを「現在利用している」割合は、MNO利用者で1.8 %, MVNO users 2.3％にとどまりますが、「利用していないが、今後利用したい」はMNO利用者で40.0 %, 56 for MVNO users.It is 7 %.On the other hand, the answer that "I do not plan to use it in the future" is 58 for MNO users..3 %, 41 for MVNO users.It is 0 %.The most common reasons for the answer that "I do not plan to use it in the future" (single answer) is the most common, "I do not know how to contract with ESIM" for both MNO users and MVNO users.

Used terminal "I don't intend to use" but over 80 %

The terminal used is new for MNO users..3 %, used 1.It was 4 %.For MVNO users, new ones are 92.9 %, used is 6.5％でした。 中古端末を利用していない回答者に、中古端末の認知と利用意向を尋ねたところ、MNO利用者、MVNO利用者ともに「中古端末があることを知っているが、利用しようとは思わない」が6割以上と最多で、「中古端末があることは知らず、利用しようとは思わない」が2割程度で続いており、中古端末を利用するつもりがない、という回答が8割以上を占めました。中古端末を利用するつもりはないと回答した理由（複数回答可）は、MNO利用者、MVNO利用者とも「バッテリーの持ちが悪そう」がトップだったほか、「端末が衛生的でないイメージ」「きちんと動作するか分からない」「故障時などの保証がなさそう」などが上位に挙げられています。

MVNO users buy new SIM -free terminals newly

I heard from the MVNO user, what was difficult when switching from MNO (multiple answers possible) was "not particularly".In addition to 1 %, "the cost to switch (penalty, SIM lock unlock fee, MNP fee) was wasted" 23..8 %, "It was hard to find out which telecommunications company / plan was suitable for me" and "I had to wait until the period where I could cancel without a penalty.".1 % are listed.Also, when asked what happened to the mobile phone terminal when switched from MNO to MNVO, "MVNO purchased a new SIM -free terminal" 19..3 %, "Purchase a new SIM -free terminal at electronics retailers and the Internet" 19.38 users who have purchased a new terminal according to the transfer, such as 0 %.I reached 3%.The answer was that the SIM lock on the terminal used in MNO was released and continued to use it..It was 4 %.

Classification of four reasons for not changing to MVNO

The Fair Trade Commission analyzes factors for reasons why MNO users do not switch to MVNOs and analyze them to four groups.The deep factors related to each group are as follows, and the group is in the order of a large impact as a reason not to change.

1. MNOの通信品質に満足、サポート体制を信頼。乗り換えにより特典が受けられなくなる、失敗のリスクがある
2. MNP手数料、SIMロック解除手数料、違約金を払う必要がある、乗換え手続きが面倒
3. 乗り換えにより、固定回線とのセット割、公共料金のセット割、家族割、ポイントサービスなどが受けられなくなる
4. SIMフリー端末は最新機種の発売が遅い、MVNOの販売する端末に魅力がない、ウェアラブル端末の利用に影響が出る

Source: Fair Trade Commission, Kyodo News (HATO)

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