China's Xiaomi (small -US science / Xiaomi), known as a smartphone maker, has announced the entry into the electric vehicle (EV) field.The business will be operated by a subsidiary and will invest 10 billion yuan (approximately ¥ 167 billion) as an initial investment, and will invest a total of $ 10 billion (about 1.9 trillion yen) in the next 10 years.
In the EVs and autonomous driving fields where emerging manufacturers are emerging one after another, the attention of "fabric" companies that do not have our own factory has been increasing, but Xiaomi is a good example, a symbol of the "EV x fabless" era.It is a gain.
In this article, I will explain the waves of fabrication that rushes into the automotive manufacturing industry along with Xiaomi's initiatives.
Contents of the article
■Xiaomiの概要
ファブレス経営で躍進
Xiaomi was founded in 2010 by Lei Jun, chairman and CEO.The following year, the first machine was launched an Android -based smartphone and entered the mobile phone industry.The marketing method reminiscent of Apple, and a business method that keeps terminal prices low and profitable in terms of service, has been greatly expanded.
Since then, the development of various smart devices and appliances has been developed in full swing, and has developed a group of products that are strongly aware of the IoT era.The impression is that the company developed electric scooters developed in -house to share service operators from all over the world, and the impression that they are working hard on management.
Technology and fableless management have been supporting the breakthrough of emerging companies for only 10 years.Products developed using advanced technology basically adopt a method of outsourcing and supplied to the outside.Fackers can send various development products to the world while suppressing capital investment.
スマートEVは最大のビジネスチャンス
Lei said, "Smart EV is one of the biggest business opportunities in the next 10 years, an indispensable factor in smart life. It is a natural choice to enter this business.", She is looking for a serious person.
In addition, as a weapon and advantages of the company, the rich experience of integrating software and hardware, holding many core technology that can be applied to the EV business, smart ecosystem linked to many users, powerful brands and user -based, and abundant.He mentioned the source of funds.It is considered that the EV is also an extension of IoT products, and it is highly likely that new user experience will be created, such as providing innovative services inside the car.
Various services such as communication technology and apps cultivated in the smartphone business will be a major weapon as a connected service in the EV.There are many unknown points, such as whether the vehicles to be developed are for private cars or services, or whether to develop the body from scratch in the first place, but it is equipped with a system that is easy to fleet like an electric scooter share service.It seems that there is a possibility that people will be targeted.
生産パートナーにも注目
The production of EV vehicles seems to be able to proceed with fableless like other products.That's where the manufacturing destination is worrisome.A lot of attention has been paid to which automakers and parts manufacturers will work together for the production of EVs developed and planned by Xiaomi.In some cases, it may be possible to choose a non -existing car manufacturer.
Furthermore, if you think about the future of an autonomous driving system, you will be worried about whether to participate in the Baidu Apollo Project as a Chinese company.
自動車業界に押し寄せるファブレスの波
In these fabres systems, the trends of Apple are also attracting attention.Apple is focusing on the development of autonomous driving technology, but there are many things in common as a smart device development company.Due to the influence of the Apple brand, the news battle over the Apple Car production manufacturers is so popular that Xiaomi, called "Chinese Apple," may be following it.
[Reference] For Apple's initiatives, see "Apple Car (Apple Car) latest information summary! Automatic driving function?"
In particular, the world's largest automotive market is expected to increase in the future, as China, which has the largest car market, will be the main stage, and the attention from inside and outside the industry will increase in the future.
In China, a major IT company, which promotes the Apollo Project, has established a joint venture with the Zhejiang Yoshimi group, and plans to market original automatic cars in 2024.In addition, DIDI CHUXING, a major dispatch service company, has partnered with BYD in the development and manufacturing of EVs exclusively for dispatch service.
In the automotive industry, the alliance between these manufacturers and the new group is becoming a standard.In addition, Taiwanese Foxconn's EV open platform "MIH" has begun to try to innovate in the automobile manufacturing industry.
[Reference] As a related article, refer to "China / Baidu, a huge revenue of 470 billion yen in mass production of autonomous driving EVs!?
■【まとめ】台頭するファブレス、製造業も変革の時代へ
Many autonomous driving and EV development companies that are emerging in the automotive industry are fabric.The symbol is Apple in the United States, but Xiaomi, which has a huge market as a backbone, is likely to be a typhoon.
CASE's great leather once every 100 years has a significant impact on the automotive manufacturing industry.This is no exception in Japan.The business model in the industries seems to be forced to change.
[Reference] As a related article, refer to "China EV War, Chaos & intensification with X Xiaomi!
