Shipments in the third quarter of 2021 grew 6% quarter-on-quarter, but fell 6% year-on-year to 342 million units.
Counterpoint Technology Market Research Limited Counterpoint Technology Market Research (English name: Counterpoint Technology Market Research), shipments increased 6% quarter-on-quarter in the global smartphone market in the third quarter of 2021 However, we announced the latest research by the Market Monitor service, including the research result that the sales decreased by 6% from the previous year to 342 million units and the sales reached a record high in the third quarter. The 6% year-on-year decrease in market shipments is due to the ongoing global shortage of parts and the delay in economic recovery in some of the major markets of China and Europe. Regarding smartphone market trends, Counterpoint Research Director Tarun Pathak said: "Supply chain problems became even more severe in the third quarter than in the second quarter. The global semiconductor shortage has finally affected consumers. Due to the mismatch between supply and demand, it is used for smartphones. The prices of most of the parts have risen, forcing some smartphone makers to raise their device prices, which has hindered growth, especially in the entry segment, which has reduced shipments. Sales set quarterly records as shipments declined, primarily in the mid-to-high-end segment to meet consumer demand in the market. Apple and Samsung revamped high-end models in the iPhone 13 and Fold series, respectively. This led to overall sales growth. ”Smartphone OEM shipments (1 million units) Source: Counterpoint Quarterly Market Monitor, Q3 2021 Regarding the performance of each company, Counterpoint Research Analyst Aman Chaudhary said: I'm commenting on the street. "The top five companies would have done better if they hadn't run out of parts, but they still managed to manage their supply chains properly and managed to survive the crisis. Samsung managed to get through the crisis in the third quarter of 2021, two quarters last quarter. We shipped more than 69 million units. This is due to the normal operation of the Vietnam factory and the favorable performance of the newly introduced foldable type. ”Smartphone OEM manufacturer Revenue Share Source: Counterpoint's Quarterly Market Monitor, Q3 2021 Regarding sales trends, Harmeet Singh Walia, Senior Analyst, Counterpoint, commented as follows. "The shipment value of the smartphone global market exceeded 100 billion dollars * (about 11 trillion yen), an increase of 12% from the same period of the previous year. This is the result of aggressive promotion prioritizing medium-priced smartphones over low-end smartphones that do not grow. Also, since it was easier to obtain 5G parts, each company is aggressively promoting 5G compatible models. This is also a factor in the fact that it is an upgrade option for customers, and the increased added value is the sales. Apple leads the smartphone market on a sales basis, about 37%. Samsung gained a share of the Fold series, resulting in a 32% quarter-on-quarter sales growth. ”Market Summary: * Note: Sales are based on manufacturer wholesale prices. † Note: OPPO's Q3 2021 figures include OnePlus. Counterpoint updates its Data Section quarterly with data on smartphone share in the global, US, Chinese and Indian markets as shown below. [Counterpoint Company Overview] Counterpoint Technology Market Research is an international research company specializing in the TMT (Technology, Media and Communications) industry. It provides major tech and financial companies with detailed monthly reports, individual projects, and detailed analysis of the mobile and tech markets. The main analysts are industry experts, with an average of over 13 years of experience in the high tech industry. Official website: https://www.counterpointresearch.com/ * The following is special information for media personnel only. Please refrain from disclosing information on personal SNS etc.This press release contains information for the media.
If you register as a media user, you can view various special information such as contact information of the person in charge of the company and information on events and press conferences. * Contents vary depending on the press release.
- Press Release>
- Counterpoint Technology Market Research Limited>
- Smartphone global market, shipments down 6%, but sales hit record highs in Q3
