Docomo's new plan "TONE for iPhone" for economy MVNO, the aim of introduction

The new price plan "TONE for iPhone" of Docomo's economy MVNO "Tone Mobile for docomo" was unveiled

Optimal Solution for Juniors

Tone Mobile for docomo is a service provided by Tone Lifestyle, a member of the Freebit Group. Until now, Freebit has developed a monitoring service that considers the safety and security of junior high and high school students with low-cost plans. Tone mobile for docomo is also equipped with functions such as AI watching according to the age of the child. President Ishida, who took the podium, enthusiastically said, "We want to provide the best solution for a wide range of junior generations, from children who start attending cram schools to junior high school students and high school students."

TONE for iPhone, an iPhone-only rate plan announced this time, allows you to start using a child monitoring service simply by inserting a SIM into your child's iPhone and installing a dedicated app. New iPhones can be purchased at docomo shops, and used iPhones brought in are also supported. The target device must be an iPhone 6s or later, and the docomo line can be used (a docomo device, a SIM-free device, or a SIM-unlocked device). Docomo Shops nationwide provide initial setup support for both new and used iPhones.

TONE for iPhone price plans are as follows. The basic charge is 1,100 yen, which includes all-you-can-use internet (other than video) + voice call + TONE IP phone (universal service charge/call charge, etc. are separate). As an option, you can use the family monitoring service "TONE Family" for up to 2 accounts for 308 yen per month (no monthly charge for up to 6 months). In addition, if you purchase a video ticket for 370 yen per GB, you can watch videos even with high-speed communication. By the way, for every 100 yen you pay every month, you will earn 1 d point.

What kind of content is the child monitoring service? With "Geofence", you can grasp the location information and movement status of children. There is also a function such as web filtering function, application usage time limit. SNS such as LINE, Facebook, Instagram, and Twitter can be individually selected to be restricted or not. In addition, the "TONE camera", which regulates inappropriate photography on the device, prevents self-portrait damage. We will also implement a function to warn dangerous walking smartphones and bicycle smartphones. These services to watch over the family are realized by the integrated application "One Family".

Since there are many cases where minors are involved in Internet troubles, the Cabinet Office is promoting the formulation of the "Government Plan for Youth Protection." With that in mind, President Ishida said, ``Tone Mobile has responded to government plans in advance. It is a service that can be met," he appealed.

I don't care if I graduate from Tone Mobile and move to Docomo

In the second half of the presentation, President Ishida answered questions from the media.

When asked if there would be a disadvantage of paying incentives to DoCoMo if we provided services as Docomo's economy MVNO, he said, "We are narrowly targeted, and what we want (DoCoMo) to do. I thought about it and made a rational decision. I take it positively." In response to the concern that children who graduated from Tone Mobile would flow out to DoCoMo, he said, "That's the target group, and I'm the president of a listed company, so I'm using this service ( I'm satisfied". She said with a smile that children who left Docomo may return to Tone Mobile's senior services in the future.

Regarding the price difference from the current rate plan, "We will reduce the price plan of the current customer as soon as possible." Regarding the reason for launching a new company to provide Tone Mobile for docomo, he answered, ``One is to comply with regulations regarding how to log in to the d account service.'' He explains that in the future, Tone Lifestyle will specialize in providing a new lifestyle in the 5G era.

When asked why Tone Mobile was invited by Docomo to become an economy MVNO among many MVNOs, he said, "Perhaps Tone Mobile has been using Docomo lines for a long time, and MVNEs using Docomo lines. I think we have also provided services for

As for the background of the actual price reduction of the rate plan, "The wholesale price of Docomo line has decreased, and the core technology carrier-grade firewall system has reached a certain scale, resulting in cost reduction. Because I was able to do it," he replied.

Kentaro Kondo

Born in 1977, graduated from Waseda University. After working for a publishing company, he became independent as a freelancer. He is active mainly in the telecommunications and digital industries, and has recently appeared in the sports and healthcare fields. I also love reporting from all over Japan and far away. His hobbies include photography, traveling, and playing musical instruments. Shooting and editing videos just got easier.