The best -selling mobile phone in the world

Nokia is full of problems.If your smartphone is a problem, the software is a problem, and the United States is a problem.But to understand the location of the problem 100%, you have to understand that there is no problem -that, that is, the nokia's eyes are missing from the problem.So, here is the best -selling mobile phone in the world.

In the world, more people have a mobile phone than those who can use clean toilets.However, out of the estimated 5 billion of the world's portable population, there are only a few privileged classes, and some of them are insignificant.

It tends to forget the app for hours, laugh in the corner of the heavy box of the software update, or to say how the screen resolution and pixel density are said to be, but in fact, the concept of a mobile phone itself is already a miracle.That's right.

A mobile phone is a terminal that consolidates the daily world into one point.Thanks to this, anyone you know can contact yourself, and at the same time, almost anyone can contact you.Instantly, anywhere.

Summer 2005, Nigeria.A man wanted one, searched for a store, put money at the counter, and left the store.In his hand, "Nokia 1100".-At the same year, it is almost the same model that AT & T stopped manufacturing in the United States.In a statistical average image, he probably knows his first mobile phone, and probably similar models use it by friends and family.There is no way to know if this small miracle has become a turning point in his life, but for Nokia it was a 1 billion mobile phone.

Nokia 1100 is not a fun mobile phone.The keypad is too small to enter the text of the text, and since it is slender, it is hard to bend your thumb if you hold it with one hand.Moreover, the buttons are all covered with rubber shields called Gabo Gabo.It's a type of mobile phone that memorizes how to use it by hand, rather than using it intuitively.

From the criteria at that time, 1100 was far from excellent (for reference, in 2003, Gizmodo was featured shortly after the appearance of the true smartphone "Palm Treo 600").。The liquid crystal is small, the pixels are large, monochrome, the wearing melody is the sound that comes to your ears, and it is light enough to be in your hand.

... I can say something because I'm a person who is being sweetened every day to the results of the interface research that has been paid with great care over the years, smartphones, touch screen, money and years.It can be said that he has used a lot of mobile phones to die.Well, I say Nokia 3595 (1100 and not distant relatives) are experienced people who have been carrying them for years, so even if you look at 1100, there is no discomfort.Most people will be so.

But if you think about it, I'm not at the beginning of the Nokia 1100 purchasers from the beginning, and I didn't make this mobile phone to get me to say "amazing!"...

If you look closely, this mobile phone.Because it is small, it is very convenient to carry.You can sneak everywhere.The key pad called Gabu Gabu is also a consideration to keep water and dust from getting dusty.In this case, it is okay to drop it in the sand, and the mobile phone does not die.The housing is plastic and light, and once you drop it on the tile floor, you will know why it was that kind of thing!It just bounces out and stops without broken.Well, the menu system and button settings are not familiar with my design sense, but that may be because I grew up in PC and Nintendo.I intend to seek something sophisticated, but if it's too simple, I would misunderstand that the design would be missing.

So, this mobile phone is a mobile phone that was born to survive in a harsh environment and work properly.The mission is to make a phone call and send a text.And to provide that convenience at as long as possible for a long time as possible.

"Before you reach these features, you have to visit consumers and teams' homes for a long time, interview, interview them, and observe their lives."Alex Lambeek, a category VP, has been in the field of hardware design for developing countries before joining Nokia."In one example, you may think that the torch (flashlight) function. Who is concerned about the torch? It's not that, consumers living in areas such as India, Indonesia and Africa.For that. In such an area, electricity does not pass, or even if you pass, it often comes out of intermittent power outages, so it is quite important to have a torch. "

So is peripheral devices and services.It is not a reuse of what is no longer needed in Western Europe, but it is considered according to their needs from the beginning.Next to a new mobile phone is a charger that can be stored by bicycle.If you send SMS to a specific phone number operated by Nokia, it will also list a list of local agricultural prices and weather forecasts.

The mobile phone I bought at the open -air market will probably not be replaced after taking it home.It would be out of the question to update software.Once you buy it, you have to keep up with that mobile phone.Customer service is a must -have guide like troubleshooting a mobile shooting because it is complicated because it is complicated because it is simply a matter of language differences, literacy rates, and even lack of consciousness.

The lessons learned from the above are:It is not that it is not possible to sell hardware a long time ago, which has been outdated in a place like the United States, to a developing country.From our point of view, it may be old -fashioned and strange.But companies like Nokia, LG, and Samsung are spending a lot of time and money to develop such new mobile phones.And there is a reasonable reason to put it.-The emerging market is huge anyway.

The world's 8th, 9th, and 10th place mobile manufacturers on the basis of the sales volume are companies that you have never heard of.Both ZTE, G-Five, and Huawei were sold to millions of their first mobile phones to millions.In fact, the champion Nokia has a depressed share in India.The major factor is the rapid growth of the Indian mobile phone industry.It is a group of companies that lead to that, with a tremendous sales volume that is unlikely to be a new entry.Even if you go to the peddling as if you are going to do so, you will not be able to deal with it even if you go to a mobile phone in such a rapid growth market.

In a developing country, what you want for hardware is different, you can see this.However, it is how to sell mobile phones that make the story more complicated.Yes, that's different from Europe and the United States.

"In many areas in the United States and Europe, it is common for mobile operators to provide assistance to hand sets," said Lambeek.Well, if you sign a long -term contract, it is a familiar system in Japan that will discount your terminal."This is very rare in areas like Africa. It's just for economic reasons that it doesn't get any benefit.That's the consciousness. "That's why all mobile phones cost actual expenses.Telephone operators have no touch for mobile phone sales.

This can be simple and sometimes not.First of all, if you buy it for actual costs, a high -end smartphone like BLACKBERRY or iPhone will be over 500 dollars, so Takamine's flowers will reach you at all.Also, all mobile phones have to be sold in unified standards.Popular services and services that can be used in your own area, such as calls, text, and net connections, so that any service can be used freely.

Companies like HUWEI are already working on reconsidering the equation of Android mobile phones for the second person to buy mobile phones.With the auxiliary -out touch screen smartphone, the main unit price is $ 200, and the direction is as close to $ 100 as possible.

And for example, Nokia's C3 series (below photo).This is a mobile phone equipped with a Wi-Fi connection, a 2MP camera, a full keyboard of the QWERTY array of metal key, a microSD storage, and an App Store.。Although the price depends on tariffs, it is on sale for around $ 100 in the world's best yen.

The US landing is near!We will soon line up on Wal -Mart shelves.How much do you do?It is $ 80.This is a mobile phone that should be called anti -N8.Super simple and super cheap.And so far, it's super popular.

So everyone, this is the appearance of the next generation megaser mobile phone.A compromise crystal that passes a rich high -end smartphone through a rough FAX and cut off luxury and waste.90 % of the original mobile phone at a price of 20 %.A mobile phone equipped with FM radio instead of a digital music store and flashlight instead of LED flash, a smartphone that is the remaining half of the earth.Well, it's a lot of mackerel to call developing countries as half.In fact, this doesn't reach half of your feet.

John Herrman (original text / satomi)