Easy one-tag ID solution as an alternative to 3rd party cookies
A subsidiary of FourMAnyMind Group Inc. (reading: Anymind Group, CEO: Kosuke Sogo), Web Publisher and Form Co., Ltd. (Representative Director: Otohiko Kotsutsumi / hereinafter referred to as the Company), which develops the media partner business of App Developer as its main business, uses AnyManager to access the Web Publisher site PubMatic Inc. (Headquarters: California, USA / hereinafter referred to as PubMatic) Identity Starting today, we will provide a function that allows you to implement Hub. ■ Background to the release of the Identity Hub implementation function ・Abolition of 3rd party cookies in the trend of personal data protection Its use tends to be gradually restricted. With the end of 3rd party cookies, the targeting accuracy of advertisements will decrease, so it is expected that the advertising unit price of Web Publisher will also decrease. *https://blog.google/products/chrome/updated-timeline-privacy-sandbox-milestones/・ID solution as an alternative to 3rd party cookies Alternative solution due to the end of 3rd party cookies Examples include privacy sandboxes, 1st party data held by web publishers, contextual targeting, and identity solutions. Identity solutions refer to new methods of identifying and storing user data without the use of 3rd party cookies. It is expected to be a new identifier that will allow us to measure the effectiveness of advertising across devices and channels while giving consumers control. ・Benefits of Web Publishers implementing ID solutions By implementing ID solutions, Web Publishers have the effect of increasing the ratio of inventory that can be targeted regardless of changes in browsers and OSs, and improving CPM. is expected. Against this background, our company, which supports Web Publishers, has started providing a function to implement PubMatic's Identity Hub, which can be managed across multiple ID solutions, on websites via One Tag. What is Identity Hub? Identity Hub is PubMatic's solution that enables you to take advantage of a wide range of major identity partners and works in conjunction with prebid. By passing user IDs to bidders and DSPs for users who have not been able to cookie sync, targeting accuracy can be improved and CPM can be expected to improve. Leverage existing and future Prebid User ID module integrations, including over 10 leading partner IDs such as LiveRamp, The Trade Desk, Criteo, and more Via an intuitive UI without the need for valuable developer resources manage the implementation and configuration of Partner IDs Built-in analytics and reporting to track the incremental value of each Partner ID Digital ad buyers can recognize publisher audiences and increase bids on inventory to help programmatic Improve advertising revenue *https://www.pubmatic.co.jp/news/pubmatic-boosts-publisher-audience-addressability-with-identity-hub-jp/ What you can do with Form ・AnyManager Monetize is easy with one tag・Prebid.js implementation by AnyManager Monetize ・Ad revenue performance monitoring by AnyManager Analytics About PubMatic PubMatic (Nasdaq: PUBM) is chosen by advertising agencies and advertisers Being a sell-side platform gives publishers excellent returns. PubMatic's cloud infrastructure platform for digital advertising accelerates monetization for app developers and publishers while helping media buyers reach, engage and engage with their target audiences in a brand-safe, premium environment across ad formats and devices. Allows you to increase your ROI. Since 2006, PubMatic has built an efficient global infrastructure to stay at the forefront of programmatic innovation. PubMatic has 14 offices and 8 data centers worldwide. About Form Company name: Form Co., Ltd. Location: Roppongi Hills Mori Tower 31F, 6-10-1 Roppongi, Minato-ku, Tokyo Representative: Representative Director This press release contains information for the media.If you register as a media user, you can view various special information such as the contact information of the person in charge of the company and information on events and press conferences. *The content varies depending on the press release.
- Press Release >
- FourM >
- FourM Supports Web Publishers, AnyManager Allows PubMatic “Identity Hub” to be Implemented in Web Media
