"SHEIN" ranked second in the "Trend Ranking Selected by Teens in 2021"
SHEIN is ranked 2nd in the "Trend Rankings Selected by Teens in 2021" (My Navi Teens Lab) and 4th in the "2021 Insta Buzzword Awards" (Petrel). The app is also popular and is ranked 5th (at the time of writing) in the shopping category of the App Store.
In addition, SHEIN is a service called "cross-border EC" that purchases products from overseas on the Internet. Therefore, it takes time to deliver, and it may take more than two weeks to receive the item. If you have ever shopped on "AliExpress" (Alibaba Group) or "Qoo10" (eBay Japan), you can feel it.
There are many posts on Instagram and TikTok that introduce products purchased at SHEIN. At the time of writing, the hashtag "#shien" on Instagram has received 4.32 million posts from all over the world. "SHEIN" is a shopping site that matches the needs of young women who want to get a lot of fashionable clothes at a low price and can take a little time.
Popular on TikTok! "# Graduation Al Dad"
Do you know "#Graduation Al Dad" who was nominated for the "TikTok Buzzword Award 2021" announced on December 8th? A hashtag to show your dad when he was young. As of October 2021, the total number of views has exceeded 500 million, and it continues to grow.
In "#Graduation Al Dad", I will show the dad of the graduation album after showing the current dad. As it became popular, "# Graduation Al Mom" and "# Graduation Al Grandpa" also appeared. Not only the graduation album, but also multiple photos of youth may be posted. There are many children who want to brag that "my father was actually pretty cool!" A glimpse of the good friendship between parents and children can be seen, such as the daughter who uploaded a picture of her mother comparing it with "just like herself".
"Self photo studio" where you can raise the level of selfies
And the trend that is likely to continue to grow in popularity is the "self-photo studio." It is ranked 5th in the "2021 Instagram Buzzword Award" (Petrel). A self-photo studio is a private photography studio where you can take pictures yourself. I don't have a cameraman, so I took a picture with a remote shutter. If you're a young person accustomed to taking selfies, it's more fun to shoot your favorite poses on your own.
You can find 36,000 posts on Instagram with the hashtag "#Self Photo Studio". Many of them are taken in black and white and look cool. There is a theory that this fashion originated in South Korea, and if you search in Korean, which means self-photo studio, you will find 212,000 posts.
The shooting data will be transferred to your smartphone on the spot and received. Not using the facial effect function is becoming popular among young people, but data can be processed later. Some people are shooting with their spouse or family, so why not give it a try? If you search for "self-photo studio", you will find the studios that offer the service.
Author: Tomoko Suzuki
Tomoko SuzukiIT journalist / smartphone safety advisor. She writes articles about familiar IT such as SNS and smartphones. She is familiar with teenage smartphone culture and goes out to high school girls and photo booths. Her hobby is collecting cute iPhone cases. Her books include more than 20 books, including "Books for Parents and Children to Learn with Smartphones and the Internet with Peace of Mind" (Gijutsu-Hyoronsha).
Click here for a list of articles by this author
