Chinese smartphone maker Xiaomi (Xiaomi) apologized on May 6 in the commercial of the new model "Redmi Note 9s" released on April 30, "there is an expression reminiscent of Japanese atomic bomb."
The man who ate sushi swells → explosion → Mushroom cloud
The CM in question was released on May 5 (now deleted), and why is it a scene that advertises the quick charging function of "Redmi Note 9s".
The expression was done.
Sushi and city scenery is a flame reminiscent of the atomic bomb dropped by Nagasaki in Nagasaki in Nagasaki because the mushroom clouds are drawn in Japan because men are fat.bottom.
Xiaomi announces an apology on the official Twitter of Japan
On the SNS "Twitter", "Xiaomi" was so noisy that Xiaomi announced an apology on the Japanese official Twitter on the 6th after the commercial was released.
Xiaomi burned over Japan in 2017
Xiaomi says, "We will strive to prevent recurrence in the future," but in fact, Xiaomi has been ridiculed in Japan in 2017.
At this time, at a recruitment briefing in China, an employee said to a Japanese major student, saying, "I will get out of the room or hire in the adult video industry."
I don't know how Xiaomi thinks about Japan in the company, but it's a pity that such an expression that tips on Japan usually comes out of the company and protests from outside.。
Xiaomi has entered Japan since December 2019, but it would be difficult to succeed in the Japanese market if internal culture and employee education are not well educated.
The evaluation of Xiaomi on SNS in Japan has dropped considerably because it is more than one or not once.
