Xiaomi's latest smartphone "Mi 11 Lite 5G" presentation will be held online on June 24th. Mr. Steven Wang, General Manager of East Asia, took the stage
Xiaomi has officially announced the domestic release of the latest 5G compatible smartphone "Mi 11 Lite 5G". The selling price is 43,800 yen, and mint green and truffle black will be released on July 2nd. Citrus Yellow will be released on July 9th.
Although it is a SIM-free model, it is a smartphone customized for the Japanese market, such as the "Redmi Note 9T" currently on sale from Softbank, which is equipped with FeliCa.
Thin and light despite its large 6.55-inch screen
The first feature is the world's thinnest and lightest 5G smartphone. With a thickness of about 6.81mm and a weight of about 159g, it is a surprising size for a smartphone equipped with a 6.55-inch large-screen display and a large-capacity battery of 4,250mAh. To achieve this thinness, Xiaomi uses an ultra-thin AMOLED display. At the same time, it is coated with Corning Gorilla Glass 6 to ensure strength.
Equipped with Snapdragon 780G, the lack of semiconductors is covered by an efficient procurement network
The second feature is that it uses the "Snapdragon 780G". It is the highest SoC in the Snapdragon 7 series that supports 5G, and is manufactured using the cutting-edge 5nm process, just like the current Snapdragon flagship Snapdragon 888.
"Mi 11 Lite 5G" can be said to be the middle range model closest to the high-end model. Yet the price is less than half of smartphones that use the Snapdragon 888 currently on sale.
Steven Wang, general manager of East Asia, told Mynavi News about the reason why he was able to quickly introduce a smartphone equipped with "Snapdragon 780G" to the Japanese market in the midst of a global shortage of semiconductors. With a large market share, efficient supply chain, and quick market forecasts, the company is confident that it will become one of the world's top three smartphone makers.
Osaifu support is "to increase competitiveness in Japan"
Redmi Note 9T, which was released by Softbank and became Xiaomi's first Felica-equipped model, is still selling well. He said that he was showing it, and that the "Mi 11 Lite 5G" was similarly equipped with Felica to strengthen its competitiveness in Japan. “In the Japanese market, unlike China, Europe and the United States, there are many people who value Felica, waterproofing, and water resistance,” Mr. Wang said.
In addition, as for the reason why SIM-free sales were made this time, we will give examples of new online-only plans such as docomo's "ahamo", au's "povo", and Softbank's "LINEMO", and Rakuten Mobile. "The Japanese market is changing, and now there is a big opportunity in the SIM free market," he said.
Mr. Wang analyzes that users who choose online-only plans are not only looking for cheap, but also high cost-effectiveness. "Mi 11 Lite 5G aimed for a product with no weaknesses, such as the latest technology, design, Felica, high-capacity battery and quick charging.It is a device suitable for new plans," he said, showing confidence in SIM-free sales. rice field.
On the other hand, he also said, "We will continue to strengthen our relationship with carriers." He also explained that the previous model of "Mi 11 Lite 5G", "Mi 10 Lite 5G XIG01" released by KDDI in the fall of 2020, was "satisfactory and good results".
Three colors with a three-lens camera, focusing on IoT devices in the future
"Mi 11 Lite 5G" uses a 6.55-inch AMOLED display that supports a refresh rate of 90 Hz and a touch sampling rate of 240 Hz. It also supports HDR10+ and 10bit display.
In addition to the 64-megapixel main, 8-megapixel ultra-wide-angle, and 5-megapixel telemacro triple cameras, the camera is equipped with a 20-megapixel front camera. The large capacity battery of 4,250mAh supports 33W fast charging. An AC adapter for fast charging is also included.
Equipped with dual speakers and compatible with Osaifu-Keitai. It comes in three colors: citrus yellow, mint green, and truffle black.
Xiaomi also announced the latest model of the popular smart band "Mi Smart Band 6" (scheduled to be released on July 9, 5,990 yen). In addition to online sales, we plan to expand sales channels to MVNOs and mass retailers.
Author: Yuriko Ota
Yuriko OtaTech writer and editor. Since the dawn of the Internet, she has been involved in web direction, Internet-related free papers, and launching information magazines. Since then, he has been covering and writing about familiar digital gadgets such as personal computers, mobile phones, smartphones, wearable devices, and IoT devices, as well as various services, applications, and related businesses that can be used through them.
Click here for a list of articles by this author
