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ZOZOSUIT is a global pre -promer case -D2C apparel "FABRIC TOKYO" Mori says, fashion tech opens the door "Possibility other than size" #IVS | BRIDGE (Bridge) Technology & Startup Information

By mobilephones 06/08/2022 638 Views

This article is part of the Infinity Ventures Summit 2018 Spring in Taipei interview to be held on June 6-8.

I visited Taiwan at the invitation conference "IVS".Because it is the first overseas holding of the conference, there are more global topics than sharing management issues for Japanese who have a deep session, and half of the annual startup pitch stage "LaunchPad" is usually Taiwan Startup.I was able to touch on different issues.Although it seems to be difficult to operate, it seems to be an opportunity to feel the difference from the country in a good way.

By the way, at the venue, I listened to the topic of the owners this time, but what was often talked about was the arrival of the era of "strengthening individuals."From big companies, capital to individuals, and trust worlds.When asked about the worldview of sharing and more empathy than ownership, he talked about many ideas.

One of the most interesting topics about fashion tech."ZOZOSUIT", which made a sensational debut, succeeded in raising the big data called "nude dimensions" to the cloud.

What happens in a world where people size is converted into data.

In January this year, we heard the interesting stories that are occurring in fashion technology now to Yuichiro Mori, the representative director of the 2012 D2C apparel "FABRIC TOKYO" founded in 2012.I want to share it.(I have a bold question, all the answers are Mr. Mori)

Now, ZOZOSUIT is a hot topic in fashion tech.In the previous interview, I heard about the measurement ideas by technology, but Mr. Mori is familiar with the circumstances around that.Do you know a startup example that adopted that method in the first place?

Cases of body scanning and collecting measurement data are unusual cases in the world.

ZOZOSUITは世界的先行事例ーーD2Cアパレル「FABRIC TOKYO」森氏が語る、ファッションテックが扉を開く「サイズ以外の可能性」 #IVS | BRIDGE(ブリッジ)テクノロジー&スタートアップ情報

Fabric Tokyo also uses users using actual stores and pop -ups.What surprised me in ZOZOSUIT

On the contrary, the point that is not enough yet

How to fill the discomfort

FABRIC TOKYOではこれまでもユーザーの採寸データを使ってファッションサービスを提供してきた。顧客のニーズはどのあたりにあるか

I don't have to worry about the size or my hobby, so I feel comfortable and want to buy it again.Originally, Mr. Mori had a strong Fashion D2C solution.There is also a ZOZO effect, and in the future, when it is becoming easier to collect fashion data, what will be further accumulated?

Overseas, there are cases in which users sympathize with the product deeply, and are trying to create a mechanism that spreads around the millennial generation.

It is easy to imagine that the experience of knowing you and carefully suggesting this will create a new world in fashion.

thank you very much

Four or five years ago, when they lunched, fashion technology was not enough to create a category.However, this field is moving greatly due to ZOZO's shock.It is very interesting to see what position the predecessors will take in the field of fashion tech in the future.

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